Local Business 2018

Virtual​ PDF

The Difficulties Of Doing Business in 2018

Your Business needs customers, clients and patients!​​

But... getting a new customer online is extremely difficult and competition is fierce.

Google Search Is Not Your Friend

CellPhone Shopper

Whenever a person searches for a product or service, Google checks it’s database for the most popular business in the searcher’s area and shows a list based on it’s research. Ultimately, Google ranking is nothing more than a popularity index.

Popularity, in this context, is based on how many people have visited a particular site in the past and how long they stayed. Google’s popularity ranking has nothing to do with how good or successful a business is or how long it’s been in business.

Many business owners wrongly believe that Google’s search ranking is based on merit. It’s not. Google doesn’t pick winners and losers, it just reflects what’s happening in the real world.

Google once base it’s popularity ranking on how many outside links were connected to a website (the basis for SEO strategies). But, because the majority of online traffic is now done on mobile devises, Google can instantly track online traffic in real time.

There are many guidelines to help boost your Google popularity rank (such as making sure your website loads in under 4 seconds, has SSL security, and a videos), but, each business owner is ultimately responsible for boosting their own web site’s popularity rank index.

To get new customers, grow your business, and become successful… requires advertising. You need to let people know you exist before they can call you or visit your web site.

Free traffic (based on Google search ranking) is only free in the sense that you don’t explicitly pay for direct advertising. That doesn’t really mean it’s really free. To even be on the list means you at least paid for a web site.

In conclusion, as a business owner, it is your responsibility to get people to your web site and ensure that it is Google friendly (people who visit the site find value)… Do that and you’ll rank higher in Google search and get even more traffic.

Have you ever wondered why you can't get traffic to your website?

If you’ve ever wondered why your online traffic has dried up or why it’s so hard to reach online shoppers…

It’s because statistics show more than 80% of shoppers now use a mobile device (smart phone). As a result, Google can now use mobile technologies to track online activity in real time 
That means, Google can track each shopper’s location, and, base it’s search results on the searchers current GPS GEO location and not on SEO link strategies or popularity.  Google now shows the closest businesses to the searcher not the best. The new search buzz word is “near me“…

That is why some small businesses, without a website or reviews, ends up at the top of Google search and large businesses with lots of positive reviews are hidden from sight.  

Real time tracking allowed Google to discard the local “radius of service” option. Searches are now based on GPS location. As a consequence, businesses are now shown in relation to a shopper’s real time GEO location (as if all businesses were pizza shops).

Location, Location, Location

Everything businesses used to depend on to get customers has changed. SEO tactics and tricks to get your business ranked in Google are becoming less and less effective. Google now bases it’s ranking and search results on GPS/GEO location, not on how popular a business/website is. How many people visit,  how long they stay, if they watch a video, if they click a link, if they make a phone call or if they make a purchase — are all secondary factors.

Google is first and for-most a search engine (the most popular search platform in the world). It’s primary function and loyalty is to the millions of people who depend on and trust it to deliver search results. Google’s strength is in the fact that it sees and measures everything on the Internet. Google rewards or punishes websites based on how searchers react to the site (if they pleased or not).

  1. a website must be mobile responsive with SSL security. (sites lacking SSL are now being labeled “unsafe”)
  2. a website must be fast loading (under 4 sec)
  3. a website should have a promotional video.
  4. a website must be simple and easy to navigate.

Bloated and slow loading vanity websites are not popular with mobile devices (“on the go” shoppers want service not entertainment).

According to Google’s massive statistics, to land a new client or customer, it takes an average of website clicks before you get an appointment. That means, with a high conversion web site, an $8.00 pay per click AdWord campaign costs you $40 for each new client/customer/patient  (and a poor web site could double those costs).

If a local business is content with walk-in & referral traffic, they can keep doing what they’re doing now. However, if a local business wants to grow and become successful… they have few options… and all of them require spending some money.