Most small business owners know that online marketing is important. Unfortunately they also think setting up a few social media accounts and website is all they need to do. But, if you really want to reach your customers, you must understand that 70% to 90% of all shoppers search for goods and services on Google using a smart phone. That’s where Google My Business comes in.
The types of advertising traditionally used by local businesses no longer work. Local businesses who try to expand their market share by placing ads in newspapers or pay for expensive campaigns in “Yellow Pages” or “Yellowbook”, slowly disappearing from the modern consumer’s radar.
The advantage of a business showing up on the first page of a local Google search is priceless. Page one ranking automatically ensures more consumer traffic, more phone calls, more revenue and more success, so competition for these coveted spots is fierce.
Businesses hidden “back in the pack” get little online traffic and never see success.