Local Business 2018
The Difficulties Of Doing Business in 2018
Your Business needs customers, clients and patients!
But... getting a new customer online is extremely difficult and competition is fierce.
Google Search Is Not Your Friend
Have you ever wondered why you can't get traffic to your website?
That means, Google can track each shopper’s location, and, base it’s search results on the searchers current GPS GEO location and not on SEO link strategies or popularity.
Google now shows the closest businesses to the searcher not the best.
The new search buzz word is “near me“…
That is why some small businesses, without a website or reviews, ends up at the top of Google search and large businesses with lots of positive reviews are hidden from sight.
Real time tracking allowed Google to discard the local “radius of service” option. Searches are now based on GPS location. As a consequence, businesses are now shown in relation to a shopper’s real time GEO location (as if all businesses were pizza shops).
Google is first and for-most a search engine (the most popular search platform in the world). It’s primary function and loyalty is to the millions of people who depend on and trust it to deliver search results. Google’s strength is in the fact that it sees and measures everything on the Internet. Google rewards or punishes websites based on how searchers react to the site (if they pleased or not).
- a website must be mobile responsive with SSL security. (sites lacking SSL are now being labeled “unsafe”)
- a website must be fast loading (under 4 sec)
- a website should have a promotional video.
- a website must be simple and easy to navigate.
Bloated and slow loading vanity websites are not popular with mobile devices (“on the go” shoppers want service not entertainment).
According to Google’s massive statistics, to land a new client or customer, it takes an average of 5 website clicks before you get an appointment. That means, with a high conversion web site, an $8.00 pay per click AdWord campaign costs you $40 for each new client/customer/patient (and a poor web site could double those costs).
Business Growth Options
For immediate and long term promotional advertising, our favorite methods of reaching the online consumer is running laser targeted video ads on Google and YouTube, online video and live event blasts, and Internet media publications that can add a massive boost to any local business. (Bonus: Our advertising campaigns also rank in YouTube)
Our promotional advertising is focused on driving traffic to a business website (which needs to be Google friendly for best results).
Getting a top spot in a Google My Business “3 pack” map listing is absolutely the best and most effective growth strategy, because 80%+ of online searchers trust Google to show the very best businesses.
However it is extremely difficult to get in the “3 pack” and stay there. Getting to the top requires months of hard work and an extensive understanding of how to make (and keep) Google happy.
To even be considered, a local business will require a fast loading, modern, mobile friendly website, with SSL security. Then the website must be loaded with relevant content, on site and off site optimization, an attention getting video, plenty of good reviews, and an effective promotion strategy.
Keeping in top spot, once you get there, requires constant monitoring and adjustment to stay ahead of the competition.
We know exactly what makes Google happy, and the tricks and strategies to push a local business into the top spots on page one of a Google search as quickly as possible… and how to keep it there.
When we join with a local business as a team member, we are dedicated to the long term growth and success of that business . Our goal is to provide a continuous supply of new customers so that business owners are free to do what they do best… provide a valuable service to customers who want help with their problems.
A New Business Strategy
How We Are Different
Angie's List, Thumbtack, Yelp etc:
- Creating an effective Adwords campaign can be quite complicated. It’s very easy to waste a lot of money targeting the wrong keywords. (many ads not only target the wrong keywords but also target the wrong cities and even the wrong countries)
- Google statistics show that (on average) it takes 5 or 6 clicks to get a phone call. For example: if an ad costs $8.00 per click, getting a phone call can cost $40/$48 (on a Google friendly website).
- After clicking an ad, a shopper is re-directed to the business website. Unless a website mobile friendly and optimized to be Google friendly, the majority of shoppers (mobile users) will quickly leave the site. A total waste of money.
HomeAdvisor a Scam?
Not all phone lead systems are rip-offs
like HomeAdvisor, Angie's List or Thumbtack
D4U Local Marketing Services
does not "sell" products - we provide long term targeted support for select clients who want to grow and prosper.
One answer, the business model practised by the typical Internet advertising company or online marketing agency, is to sell products or services to a business and then move on to the next customer.
Regrettably, few local businesses have the knowledge or the time required to monitor and maintain their Internet assets. So, no matter how much money they spend to boost their website traffic, businesses will see their hard earned web position slowly fade away until their site disappears from view.
That is why local businesses need to partner with a digital marketing company, like D4U Local Marketing Services, that is dedicated to their long term prosperity and success.
“Done For You” an experienced digital marketing company, realized that simply selling a “one-time” marketing tool to a business only provides a short term benefit. Keeping a local business on page 1 of Google and staying ahead of the hungry competition, requires constant monitoring, continuously adding new content and endlessly reminding Google why the business deserves that page 1 position.